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內容簡介: In this edition, we continue to emphasize both theoretical and practical content that enhances focus on the global business environment, as well as cases based on Asian firms.

This involves changes to the main narrative of chapters and the introduction of new and interesting anecdotes by means of the Country Focus and Management Focus boxes-a highlight of this leading text to date.
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博客來網路書店For a more detailed overview of all the changed in this edition, we direct the reader to the chapter synopses that follow this preface.

博客來網路書局博客來書店Finally, we has also updated all statistics and other information, as far as possible.

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  作者： Hill, Wee, Udayasankar    新功能介紹
• 出版社：華泰文化    新功能介紹
• 出版日期：2015/08/20
• 語言：英文

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